Alicia Procello Maddox Avery Dennison and The Principles for a Environmentally Conscious World

As president of the Avery Dennison Foundation and vice president of Corporate Social Responsibility for Avery Dennison Corporation, Alicia Procello Maddox is at the helm for one of the environmentally conscious corporations in the US. Avery Dennison, as a leader in materials manufacturing, textiles, adhesives, plastics, and similar objects; leaves a huge footprint on the environment. Considering this footprint, they concentrate much of their efforts on environmental cleanup and sustainability. Doing what they can to better the planet for years to come.


In her role as VP of of Corporate Social Responsibility, Alicia Procello Maddox is one of the architects of Avery Dennison’s 2025 plan for sustainability. As the years go by the Earth is constantly changing, the signs are all around us. Executives like Alicia Procello Maddox have no idea what the world will look like in 10-20 years, but they are doing their parts to make sure the future is prosperous. And when it comes to the future of labeling and graphic materials, Avery Dennison’s impact will forever change the industry, as well as the world.


As per Alicia Procello Maddox, currently as a result labeling material processing, there are over 1 MILLION TONS of discarded materials created each year, and as a planet we cannot afford that. Avery Dennison has taken it upon themselves as an industry leader to drive change. Alicia Procello Maddox and her team have adopted the four principles of the natural step on how to build a thriving business in an environmentally conscious world. Alicia Procello Maddox and her team are operating by these staples. They are:

  • 1. Do not extract resources from the earth at a rate faster than they can be replenished.
  • 2. Do not make products at a rate faster than it takes nature to break them down.
  • 3. Do not cause destruction to the planet at a rate faster than it takes to regrow.
  • 4. Preserve the right for people to fulfill their basic human needs.

By following these simple principles, Alicia Procello Maddox and the Avery Dennison team, are doing what they can to benefit the planet for years to come. These simple rules, may cost them business and cut into their fiscal goals, but as a corporation Avery Dennison has chosen to put the Earth’s health and the health of all its people ahead of corporate greed. With Alicia Procello Maddox leading the charge it is an example we hope to see spread across corporate America in the new year!

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The Basics

Alicia Procello Maddox
Corporate Responsibility Manager
Nike, Inc
Pasadena, CA



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